
The Story So Far
Hi, I’m Simone
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Entrepreneur, creative, single mum of 2 and passionate dreamer behind Story 5.
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After 20+ years in marketing and business development across corporates, education, council and small businesses, I understood what drives sustainable business growth.
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But life has a way of shifting what matters.
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Becoming a mum and losing my father reshaped how I defined success. Flexibility, time and purpose mattered more than ever.
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Like many women, I had mastered being Busy.
Achieving.
Growing.
Building.
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But I realised success is not just about building something impressive.
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It is about building a life worth living and a business that feels aligned,
meaningful and truly yours.
For seven years, alongside raising my children, I co-built a health and
fitness business focused on mindset, nutrition and training. We helped
people grow stronger physically and mentally, and I saw what happens
when women slow down and reset their thinking.
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I began to notice the same pattern in business.
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Brilliant women were not lacking talent. They were lacking clarity, structure, time and support.​ Often carrying everything alone.
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I know how heavy that feels. I have built businesses without the right support beside me. Carrying every decision. Questioning every move. Trying to be and do everything at once and itsnot easy.
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That is why I created Story 5.
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A space to support challenged and guide women in business. Where strategy is thoughtful, structure is clear and business is built to support the life you want to live, embracing your true vision.
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Because when we have the support and clarity we need, decisions become easier, you attract the right people, and your business starts growing with purpose & direction instead of stress & overwhelem.
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If you are ready to build with clarity and move forward with confidence, I would love to support you.

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Simone :)

​Storytelling is the key to great marketing.
When you’re ready to own yours, anything is possible!
Real growth starts with strong foundations.
With over 20 years’ experience, I help women in business build confident, authentic brands and marketing strategies that align with their goals and deliver real results for their business.
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It is my mission to help educate, support, and drive real growth for women in business.
If you would like marketing tips, freebies and event updates sent straight to your inbox, click the link below to join the Story 5 community.

Interested in working together?
I am always looking to connect with like-minded individual's and creative talent. If you would like to discuss the opportunity to work together, get in contact at hello@story5.com.au.